Property Market Research

Unbranded research for a new financial services company

-- Win a magnum of Champagne by completing this 2 minute property survey! --

We are carrying out market research into attitudes toward the housing market, and would appreciate a few minutes of your time to answer the questions below. The questionnaire is anonymous, although there are a few questions about your own situation for data comparison purposes. If you prefer to leave out any questions, please do so, although any information you can provide would be useful.

1. Do you intend to buy a property at any time in the future? (if no, please go to question 15)
Yes
No

2. Within what timescale do you think you will buy?
Next 6 months
Next 2 years
Next 5 years
Longer

3. Are you planning to buy on your own or with someone else?
Alone
With another person

4. What price range are you expecting to buy in?
Up to £150k
£150-250k
£250-350k
£350-500k
Over £500k

5. Are you already saving for a deposit?
Yes - my deposit is ready
Yes - started but still saving
No - not yet started
No - will get a 100% mortgage
No - will be buying outright

6. Approximately how much, as a percentage of your purchase price, do you plan to put down as a deposit?
10% or less
15%
20%
25%
30%
More than 30% (or buying outright)

7. How are you planning to invest your property deposit until you are ready to buy?
Bank or building society savings account
Direct share investment
Managed share investment (e.g. a stocks and shares ISA)
Buying a rental property
Paying off mortgage / using equity in current house
Other (please specify)

7 (a). Other investment:

8. Looking forward, how concerned are you that property price rises might mean your saved-up deposit is not going to be big enough?
Very concerned
Fairly concerned
Not particularly concerned
Don't know

9. If not particularly concerned, why is that?

10. If you were told about a savings account that promised your savings would track the housing market, like a stock market “tracker”, how interested would you be in that product as a method of saving for a house deposit?
Very interested
Fairly interested
Not very interested
Definitely not interested
Don't know

11. Assuming no other fees were charged, what level of initial fee would you expect to pay for this service?
No fee
No more than 1% of deposit
No more than 2.5% of deposit
No more than 5% of deposit

12. If this product paid interest, say 1% based on current interest rates, as well as the tracking the property market, how interested would you then be in the product?
Very interested
Fairly interested
Not very interested
Definitely not interested
Don't know

13. Which would be most important factor to you in considering the product? You can assume the product has clear terms and conditions and is FSA regulated.
The size of the initial fees
The interest rate I would earn each year
How accurately my deposit would track the property market
Offered by a major bank or building society

14. If you answered "definitely not interested" to question 13, what is the principal reason? (Leave blank otherwise)
Think I can get better returns elsewhere
Prefer traditional investments for something this important
Worried about financial loss if the housing market goes down
Other (please specify)

14 (a). Other reason:

15. Moving on to some demographic questions, what age group are you in?
18-25
26-30
31-35
36-40
41-50
51+

16. Are you male or female?
Male
Female

17. Which best describes your current living accommodation?
Owned
Rented (whole apartment or house)
Rented (room within larger property)
Student residence / subsidised accommodation / with parents

18. What is your occupation?
Executive management (commerce or public sector)
Professional (Accountant, Lawyer, Doctor)
Teaching / Education
Managerial (commerce or public sector)
Technical - (IT e.g. web design, software development)
Technical - (non-IT e.g. draughtsman, electrician)
Administrative Support
Customer facing assistant or advisor
Productive labour (e.g. construction, assembly, repair)
Other

19. What are your current earnings? (Please give combined earnings if buying with someone else.)
Under £20k
£20k - £30k
£30k - £50k
£50k - £75k
£75k - £125k
£125k - £200k
Over £200k

20. What is your country of residence / where you most intend to buy property
UK
USA
Continental Europe
Canada
Australia
Other

21. One final question, where did you hear about this survey?

Prize draw - please tick here if you want to be entered into the prize draw to win a magnum of Champagne

Further information - please tick here if you are interested in hearing more about the product behind this questionnaire or would like to participate in our focus groups.

Please enter your email address so that we can contact you for either of these purposes. Your email address will be stored separately from the form data submitted so that your answers remain annonymous.